BUY NOW: Heart of a Champion

Proven Strategies to Help You Discover the Heart of a Champion That Beats Within You
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One of the girls' dads walked over to me while I was unsaddling Todd, my calf roping horse.

“Not everybody can be a World Champion,” he said, “and your horse is alright, but he's not enough.”

“And some people like you,” he continued, “some people like you just do this stuff for fun."

I’d just got done competing. I’d taken second place. I’d been competing in the Women's Professional Rodeo Association for fifteen years. I really wanted to become the Tie-Down Calf Roping World Champion. Really bad. What he said stung deep. I felt my tears start to well up. I told myself, ‘Don't you dare cry in front of this guy.’

He made me ask myself: ‘How bad do I want it? How bad do I want to win the World?’

My answer was, ‘I really want to win it.’

In Heart of a Champion, Donene Taylor, shares her personal journey of self-discovery – a journey that culminated with her achieving her Bold Goal of becoming a World Champion.

She unpacks her journey, shares her mistakes, the lessons she learned, and how she grew, and evolved from each one. Heart of a Champion is her Mental Performance Playbook.

With it, you’ll learn how to live your life being all-in, going all out, and never holding back.

Inside Heart of a Champion, Donene shares the actionable Mental Performance Strategies she mastered that help her stay committed to her commitment… especially when she questioned if it would be worth the time, effort, energy and resources needed in order to run down her Bold Goal of winning a World Championship at age 52!


  • Why you no longer need to “hope” for the feeling of confidence to show up when you are competing. Donene shares how she showed up every day “Doing Confidence” whether or not she felt confident. (Acting differently than how she felt allowed Donene to perform her best when it mattered most.)
  • The “secret sauce” that separates the World Class athletes from the average ones (and the step-by-step process you can implement to close the gap between where you are to where you want to be)
  • How to “grow” through adversity (which was instrumental in allowing Donene to discover the lessons she needed to embrace)… She shares these lessons and how they influenced her phenomenal journey of accomplishing her Bold Goal of winning a World Championship.
  • and much more...
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NOW AVAILABLE: Master the Art of Winning

A Championship PlayBook to Optimize Mental Performance
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I really wanted to be a World Champion — for decades. At the beginning of each new season, I showed up with enthusiasm. I believed with my whole heart, “This will be the year I win it!” However, I approached each new season the same way as the previous season; believing it would magically be different than the one before, but each season ended in disappointment. I was on an insanity loop and didn’t know it.

This journal provides a place for you to gain awareness of all your progress, strengths, accomplishments, and wins. You will have daily opportunities to unpack each of your lessons and learns, by identifying what you can do better and investing time building how you can do it differently. Your mission in doing this crucial work is to build your Championship Playbook of how-to rundown your Bold Goals, at an optimal level. You will never regret digging deeper and doing this transformational work to accomplish what means the most to you!

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Master the Art of Winning

About Donene Taylor

Heart of a Champion * Master the Art of WinningDonene Taylor is a Certified Mental Performance Coach who transforms athletes from being a goal setter to a Bold Goal Getter!

She coaches transformational mental performance strategies that help her athletes close the gap between where they are to where they want to be. She and her husband, Stan, reside in one of the best small towns ever, Glenrock, Wyoming. She continues to compete with the most elite women rodeo athletes in the World in the Women's Professional Rodeo Association. Just like you, she has Bold Goals and is running them down, one step at a time.